TruStage Foundation Awards United Way of Dane County with $650,000 to Support Housing Strategies

Madison, WI (June 18, 2024) – The TruStage Foundation awarded United Way of Dane County a $650,000 grant to support strategies centered around housing and economic mobility for our neighbors. This grant adds to more than 60 years of support and partnership.

“TruStage is committed to ensuring accessibility to a brighter financial future to everyone,” said Terrance Williams, President and CEO of TruStage. “Affordable housing is a key component to achieving that mission and one of two areas the TruStage Foundation has identified as being critical to economic mobility. It is an honor and a privilege to partner with United Way of Dane County to help those who require housing meet that need.”

“We’re grateful to TruStage for building on their commitment to the community and trust in United Way’s leadership through this inspiring grant,” said Paul Kundert, President and CEO of UW Credit Union, United Way of Dane County Board Chair. “Our community knows there is a housing problem. We at United Way are partnering to advance solutions. These funds fuel our financial stability work – helping more families and individuals find affordable, stable housing so they can focus on building happy, healthy and secure lives.”

“Rapid population growth has increased housing demand, the space between local wages and cost of living is growing and we’re seeing increased evictions and homelessness,” said Renee Moe, President & CEO of United Way of Dane County. “These funds will create opportunities for nearly 2,000 families through innovative partnerships and a strategic approach. We are grateful TruStage believes in United Way’s social impact leadership to multiply their dollars to address our community’s greatest needs.”

This grant will support the following United Way strategies:

  • Quality case management for housing-insecure families.
  • Rapid Rehousing to help families find housing quickly after homelessness.
  • Rent assistance and financial coaching to prevent eviction.
  • Financial coaching with BIPOC-led organizations, improving trust, understanding and effective approaches.
  • Home ownership readiness pathways.

For media inquiries and interview requests, please contact Ashley Manthei, Director of Communications, United Way of Dane County at (608) 416-0401 or Ashley.manthei@uwdc.org.

About United Way of Dane County
For more than 100 years, United Way of Dane County has led in mobilizing the caring power of our community by closing gaps and opening opportunities so all can thrive. From advancing health and education to strengthening livelihoods and local resilience, we connect people to possibility. With a mission to unite the community to achieve measurable results that change lives, we are committed to being a catalyst for inclusion and systemic change – working collaboratively with local nonprofits, businesses, community leaders, donors and volunteers to solve big-picture issues no one person or organization can address alone. Together, we are The Power of Caring. Working for All. Visit www.unitedwaydanecounty.org to learn more.

About the TruStage Foundation
The TruStage Foundation is a registered 501(c)(3) that serves as the philanthropic arm of
TruStage. Efforts of the TruStage Foundation center on building equity in the communities where we live and serve. TruStage is a financially strong insurance, investment and technology provider, built on the philosophy of people helping people. We believe a brighter financial future should be accessible to everyone, and our products and solutions help people confidently make financial decisions that work for them at every stage of life. With a culture rooted and focused on creating a more equitable society and financial system, we are deeply committed to giving back to our communities to improve the lives of those we serve. For more information, visit www.trustage.com.

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