Member Spotlight: Amy and Jesse Olson

For Amy and Jesse Olson, the journey to Tocqueville was made up of small steps and “ah ha” moments along the way.
Early in her career at CUNA Mutual (now TruStage), Amy was involved in supporting the organization’s internal United Way campaign. Later, she served as a volunteer United Way Account Executive, helping to invite more people and companies to get involved in giving back. Amy was part of the Rosenberry Society (now LINC), where she had the opportunity to meet young professionals who shared her passion while having fun together. After she and Jesse got married, they were looking for deeper ways to be involved and ended up joining Key Club, now known as Lead United.
Jesse, Country Director at CAMECA Instruments, has helped United Way build relationships with the growing technology sector across Dane County. In recent years, he has been an active Campaign Cabinet volunteer and advocate for CAMECA’s successful employee campaign.
Amy recently retired from M3 Insurance, where she worked for 20 years. She credits M3’s commitment to giving back and sharing her personal values as the reason she was able to stay and build a fulfilling career there.
When it came to joining Tocqueville, there was power in a personal invitation. Sean LaBorde, President at M3 Insurance and former Tocqueville Cabinet Chair, invited Amy and Jesse to attend the annual Tocqueville Membership Dinner for the first time in 2023. Previously, Amy hadn’t necessarily thought Tocqueville was for people like her, rather that only the most powerful and well-known families in our community could be members. But upon walking into the event, she and Jesse saw so many people they knew – friends, colleagues and families from their daughter’s school.
Philanthropy has always been an Olson Family affair. Both Amy and Jesse were raised by parents who wove giving back into the fabric of their upbringing. When their daughter, Paige, was born, they both knew that they’d raise her with those same values. For their family, it’s not about the amount given or the recognition received, but about prioritizing giving back as a practice. They see giving back not as an obligation, but a privilege, understanding that our community is stronger when we help others.
When Paige was young, Amy attended the annual Women’s Initiative luncheon (now Women United), where she learned about the literacy challenges children in our community were facing. For her fifth birthday, Amy suggested to Paige that instead of asking for gifts from her friends, she ask everyone to bring a book to donate to United Way’s literacy programs. Paige agreed and it’s a memory that still stands out for her, continuing that family spirit of philanthropy.
To Amy and Jesse, joining Tocqueville came at the perfect time. They believe that if people already have a philosophy of giving, they should consider when, not if, it’s time to take that next step. For the Olsons, that time came sooner than they might have originally thought. Our community is stronger because of their action, leadership and modeling philanthropy for the next generation.